Associate, Digital Marketing & Production (Term-Limited)

May 12

ACLU (American Civil Liberties Union)
New York, NY

Anticipated Start Date: TBD

Description

The ACLU seeks applicants for the full-time position of Associate, Digital Marketing & Production in the Development Department of the ACLU’s National office in New York, NY. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month.

This is a 3-year term-limited position. The ACLU’s passionate community of donors and activists is stronger than ever. The mission of the ACLU’s Development Department is to unlock the full potential of donors and the ACLU as partners in the creation of a more perfect union.

We pursue our mission by building long-term donor relationships and organizational partnerships, by demonstrating impact in response to threats, by engaging donors how they wish to engage, by taking interest in our donors and facilitating personal action, by being accountable stewards of their funds, and by asking donors to consider giving the ACLU their full support. This position is part of a collective bargaining unit. It is represented by ACLU Staff United (ASU).

WHAT YOU’LL DO

Reporting to the Deputy Director, Donor Development the Associate, Digital Marketing & Production will be responsible for the execution of digital campaigns, including email and peer-to-peer text messaging for the ACLU’s Nationwide Membership Marketing program. The associate will work closely with both external partners and internal stakeholders, ensuring schedules are kept and don’t overlap with other teams’ sends.

The Associate produces digital campaigns, develops campaign templates, landing pages, and dedicated URLs, and ensures testing direction from strategy memos is reflected in campaign setup. Data literacy, project management experience, strong attention to detail and comfort collaborating with diverse teams are essential for success in this position.

Responsibilities

YOUR DAY TO DAY

Monitor, respond to, and complete production requests as assigned
Produce and test online forms, donation forms, and other landing pages
Contribute to the maintenance of documentation of team processes and workflows for production
Work cross-departmentally as well as with external partners to produce digital campaigns
Coordinate with external vendors to daily send reports across our email and SMS programs and overall campaign wrap up reports
Support weekend email and text campaigns; This includes off-hours work, as needed, for live coverage of high-priority events or rapid response moments
Code, test, QA and edit emails, texts, and landing pages to ensure quality
Execute audience selects and tests ensuring the quality and accuracy of data with audience stakeholders
Project management: trafficking copy, creation and management of schedules, and external vendor management
Identify and escalate digital data hygiene issues, and help define solutions with data team as needed and appropriate
Engage in special projects and other duties as assigned

FUTURE ACLU’ERS WILL

Be committed to advancing the mission of the ACLU
Center and embed the principles of equity, inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives
Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts

Requirements

WHAT YOU’LL BRING

Demonstrated project management experience
Proficiency with HTML and/or CSS
Experience producing email and text campaigns
Understanding of digital/email marketing techniques and mobile optimization
Experience with Drupal, Springboard, Salesforce, BBCRM and Sailthru, preferred
Experience working with external vendors and partners, preferred
Experience with fundraising and direct marketing campaigns, preferred
Experience working at complex national or international nonprofits, preferred

Salary Range and Employee Benefits

The ACLU is committed to equity, transparency, and clarity in pay. Consistent with our compensation philosophy, there is a set salary for each role based on geographic work location. The annual salary for this position is $89,020.00 (Level J), reflecting the salary of a position based in New York, NY. Salaries are subject to a regional pay adjustment if authorization is granted to work outside of the location listed in this posting.

How to Apply for this Job

Apply Now

About the Organization

The ACLU dares to create a more perfect union – beyond one person, party, or side. Our mission is to realize this promise of the United States Constitution for all and expand the reach of its guarantees. For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach.

Equity, diversity, and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all. We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.

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