Director of Marketing and Communications

Featured III

Mar 29

Anticipated Start Date: Immediate

Description

Reporting to the Chief External Engagement Officer, the Director of Marketing and Communications is responsible for leading all marketing, communications, public relations, and event activities for Room to Grow. The Director will drive the development and execution of strategies that enhance Room to Grow’s brand and reputation, promote its program and mission, and increase financial support.

This position will collaborate closely with the leadership team to develop and lead on national and organizational-wide strategies and will also partner with Regional Directors in New York, Boston and Chicago to adapt and execute strategies at the local level. The ideal candidate will be an experienced marketer who is entrepreneurial, creative, data-driven, and passionate about Room to Grow and the advancement of our mission.

The candidate will have a track record of achieving measurable results through innovative marketing programs and communications across various types of channels, including social, digital media, and PR. This is a full-time hybrid role requiring 2-3 days per week in person at one of our Room to Grow locations. Candidates in New York are preferred, candidates in Boston will be considered.

Responsibilities

Responsibilities include, but are not limited to:

Strategic Leadership and Team Management

Develop and implement a comprehensive and actionable marketing, communications, public relations, and event strategy
Inspire, mentor, and lead a 4-person team; foster a collaborative and innovative team culture that encourages creativity and continuous improvement

Marketing and Communications

Plan, execute, and evaluate robust content marketing strategies across multiple channels and mediums to promote organization and key priorities
Oversee the content creation for Room to Grow’s owned channels including social media, website, email marketing and blogs
Steward and build Room to Grow’s brand and public reputation through targeted campaigns, partnerships, events, and media engagement
Direct the creation of all print and electronic collateral (e.g. annual reports, fundraising appeals, one-pagers, presentation decks), and ensure that content is accurate, up-to-date, and accessible
Oversee storytelling and program content collection such as writing participant highlights and coordinating video and photo shoots - Coordinate internal team communications
Engage, enlist, and train staff and board members to serve as ambassadors of the organization
Provide written communication support to team members as needed, including copy-editing and development of language bank

Public Relations

In partnership with Room to Grow’s PR firm, elevate Room to Grow as a leader in the early childhood field and local nonprofit landscape by identifying and managing media opportunities
Drive thought leadership strategy and activities including seeking out and securing PR engagements (e.g. speaking and writing opportunities, conferences, panels, interviews)

Events

In partnership with the Chief External Engagement Officer, develop Room to Grow’s event strategy and align to mission, operations, and revenue goals
Oversee the planning, execution, production, and evaluation of all events
Lead the special events team in the development and management of event timelines, annual plans, budgets, and deliverables, ensuring consistent tracking, reconciliation, and forecasting
Analyze event performance metrics and make data-driven decisions to optimize

ROI Partnerships

Create and support relationships with celebrities and influencers, including Room to Grow Ambassadors, for engagement and media opportunities
Design and execute influencer engagement campaigns that align with organizational priorities
Develop and manage corporate and brand partnerships to raise funds, inventory, and awareness (e.g. cause-marketing, co-branded content)

Requirements

A passion for the mission, vision, and core values of Room to Grow
7-10 years relevant experience in marketing and communications; background in nonprofit or mission-driven companies preferred but not required
Substantial experience in developing and executing vision, strategy, and workflows for marketing and/or communications within an organization or department
Marketing, communications, and branding acumen with superior interpersonal, written, and verbal communication skills
Creative instincts and strong visual eye, with an astute ability to convey and steer creative direction; hands-on design experience a plus (e.g. Adobe Creative Cloud applications)
Experience overseeing websites and social media and familiarity with digital marketing tools such as Google AdWords, Google Analytics, Constant Contact, Salesforce (or equivalents)
Cross-cultural interpersonal skills, a history of building strong relationships with diverse stakeholders and colleagues, as well as strong listening skills
Superb critical thinking skills, with the ability to synthesize complex information, confidently make recommendations based on data, and work with an action-oriented mindset
An ability to handle pressure with equanimity and to thrive in an entrepreneurial, fast-paced, and accountability-focused organization; a roll-up-your-sleeves attitude
Ability to travel within the US (5-10%)

Salary Range and Employee Benefits

$110,000-$130,000/year

How to Apply for this Job

Apply Now

About the Organization

Room to Grow is a nonprofit organization dedicated to the vision that one day all parents will have the resources they need to unlock their families’ potential and become champions for babies and their community. Its mission is to offer structured parent support, material goods, and community connections to support parents as they activate their natural strengths and expand their knowledge, so children thrive from the start. Room to Grow was founded in New York in 1998 and expanded to Boston in 2005, currently partnering with over 1,500 families with an annual budget of $5M and a team of 45 passionate and dedicated staff members.

Room to Grow uses a two-generation, preventative, and strengths-based approach to engage families. Through its unique program, parents and caregivers partner with program staff to develop strategies to support their child's development, select the material items that their child needs, and connect with community resources that can expand their support network. Room to Grow program staff work alongside parents and caregivers as they build upon their existing skill sets and parenting styles and promote the well-being of their children and family.

As an entrepreneurial and growth-oriented organization, Room to Grow is in an exciting period of development as it continues to expand its reach and impact in Boston and New York and potential future locations. In 2020, Room to Grow adapted and digitized parts of its model to continue supporting families during COVID-19, and it will continue to leverage best practices and resources to support low-income communities as circumstances evolve.

The Room to Grow Core Values

Our core values apply to working with each other, our families, partners, donors, and other collaborators.

Integrity: Consistently conduct business in a way that is accountable, authentic, transparent, honest, and ethical.
Respect: Treat people equally and with compassion. Value differences and affirm the dignity, potential, and contribution of all staff, partners, clients, volunteers, and the public.
Growth: Challenges are a learning opportunity. We cultivate an environment that promotes ongoing education, coaching, continuous improvement, and innovation.
Collaboration: Our mission depends on the quality of our relationships and linkages cross-regionally, cross-departmentally, and with community partners and collaborators. We work together to support our individual and collective goals.
Community: The health of our organization relies on supportive interactions within our community, built on shared beliefs in responsibility, generosity, enthusiasm, humility, and levity.
Inclusion: An open-minded, inclusive work environment that fosters diversity, creativity, and empowerment in everything we do.

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